Privacy Policy
Last updated: 13/10/2026
Reinvent (“we,” “us,” “our”) is based in Ireland and operates reinvent.ie. This policy explains what personal data we collect, why, and how we handle it.
Reinvent is a registered business name of Reinvent Ventures (CRO No. 792134), Dublin, Ireland, which is the controller of your personal data. Contact for anything about your data: legal@reinvent.ie.
What we collect
- Contact form submissions: name, email, business name, phone (if provided), and what you're hoping to improve, along with any message you write.
- Chatbot conversations: anything you type into the chat widget on our site.
- Basic technical data: standard website analytics (e.g. pages visited, general location by country/region, browser type) collected automatically by our hosting provider.
- Bookings: when you book a process review, your name, email, the time you choose and your answers to our short booking questions. Bookings are handled by Calendly.
- Process review calls: calls are recorded and transcribed so we can take accurate notes. Tell us at the start of the call if you'd prefer not to be recorded, and we'll take notes by hand instead.
- Emails: anything you send to our business email addresses.
Why we collect it
- To respond to enquiries and arrange a free process review.
- To understand what a visitor is looking for so we can give a relevant answer, either via the chatbot or a follow-up from a person.
- To improve our website and services.
We do not sell your personal data, and we do not use it for advertising or marketing to third parties.
Legal basis. Answering your enquiry, booking your review and preparing a proposal are steps you ask us to take before a possible contract (GDPR Art. 6(1)(b)). Chat replies, call notes and improving our services rely on our legitimate interest in running and improving our business (Art. 6(1)(f)); you can object at any time. We don't make decisions about you based solely on automated processing.
How your chatbot conversations are handled
When you use the chat widget on our site, your messages are processed by a third-party AI service provider to generate a response. The chat assistant is an AI and says so. We don't keep our own copy of chat conversations; our AI provider processes each message only to write the reply and deletes it under its own retention terms. If you share contact details during a chatbot conversation, that information — along with a summary of the conversation — is stored in our customer relationship management system, the same as if you'd submitted our contact form, so we can follow up with you directly. We do not sell your personal data to third parties. Avoid sharing sensitive personal information in the chat — it isn't needed for us to help you.
How we handle email correspondence
Emails sent to our business address are managed through a third-party service, in line with GDPR and the Irish Data Protection Act. Automated processing may capture contact details (such as name and phone number) from correspondence and suggest relevant follow-up actions on our end. This processing applies to new correspondence going forward, not retroactively. This service acts as our data processor for this purpose; we do not use this to build profiles for marketing purposes, and email content is used only to manage our relationship with you.
Businesses we may contact
We look for Irish limited companies that may benefit from our services, using the public Companies Registration Office register and details each business has published itself: its website, a general company email address (such as info@), or a business phone number on its own business listing. We keep the company name, its county and sector, that contact detail, where we found it and the date. We never use personal email addresses, and we don't make marketing calls to mobile numbers without consent. Our legal basis is our legitimate interest in finding business customers. If we contact you, we say where we found your details. You can object at any time by writing to legal@reinvent.ie, and we will add you to our do-not-contact list straight away.
Where your data is hosted
Our website is hosted by a third-party cloud hosting provider. We use third-party service providers — including an AI processing partner and a customer relationship management platform — to deliver our services. These providers may process data outside Ireland/the EU as part of their standard infrastructure, under appropriate data protection safeguards. A full list of the specific service providers we use is available on request by contacting us at hello@reinvent.ie.
How long we keep it
- Businesses we may contact: details of a business we haven't contacted are deleted after 90 days. If you ask us not to contact you, we keep only your email address or company number on our do-not-contact list, so that we never contact you again.
- Contact form submissions are kept for as long as needed to respond to your enquiry: enquiry, booking and call notes are deleted 24 months after our last contact if we don't work together, or 6 years after the contract ends if we do (tax and contract records). The copy held by our website host is deleted after 90 days.
- Call recordings and transcripts are deleted 12 months after the call.
- Booking details we use to match call notes are deleted 30 days after the call.
- Emails are kept for 24 months, or longer if they form part of a client file.
- Chat conversations are not kept by us. If you leave your contact details in the chat, the summary saved with them follows the enquiry periods above.
Your rights
Under GDPR, you have the right to access, correct, or request deletion of your personal data, to receive a copy in a portable format, and to object to or restrict certain processing. We reply within one month. To exercise any of these rights, contact us at legal@reinvent.ie. You also have the right to lodge a complaint with the Data Protection Commission (dataprotection.ie) if you believe your data has been mishandled.
Cookies
We use a small number of strictly necessary cookies required for the website to function — for example, security tokens that protect our contact form from spam and abuse. These do not track you, are not used for advertising or analytics, and do not require your consent under Irish law, since they're essential to the service you're using. We do not use analytics, advertising, or tracking cookies of any kind.
When you choose to book a call, the Calendly booking calendar loads on our page and Calendly may set its own cookies, under Calendly's cookie policy. It only loads once you choose to book. If we ever add analytics or other third-party tools, we'll update this policy and ask for consent where required.
Changes to this policy
We may update this policy from time to time. The “last updated” date at the top reflects the most recent revision.
Contact
Questions about this policy or your data: legal@reinvent.ie